Soft2Bet’s ToonieBet brand has revealed a collaboration with the Ottawa Senators, making the igaming platform the Official Online Casino Partner of the NHL team. 

 

Canadian hockey: Senators Emerging Young NHL Squad 

The moment to announce this is opportune. There's plenty of enthusiasm surrounding the Senators at the moment, particularly from a gambling viewpoint. 

The team boasts several of the NHL’s thrilling young talents – spearheaded by Brady Tkachuk, Jake Sanderson, and Tim Stutzle. 

Last night's intense and spirited match at the Canadian Tire Centre in Ottawa, where the cross-province rivals Montreal Canadiens faced off against the Senators, ended with the Senators winning 5-2. With multiple fights taking place, this game showcased some of the thrilling NHL storylines that will shape both the upcoming playoffs starting next week and the following NHL regular season and beyond. 

The Canadiens recently added top draft selection Ivan Demidov from Russia to their lineup, which, similar to the Senators, features several of the NHL's emerging stars – including Cole Caulfield, Nick Suzuki, and Lane Hutson, among others. 

 

In-Arena Engagements 

Both teams were considered unlikely to reach the playoffs as the NHL season began. As of this morning, with only three games remaining for each, both teams are in – the Senators, positioned seventh in the Eastern Conference, while the Canadiens hold the eighth and final playoff spot. 

Thus, ToonieBet gets to connect their cart to all of this.

"Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario,” said Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet. “In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

 

NHL Playoffs Coming Next Week 

ToonieBet is a new Canadian gaming brand, set to launch in 2024. Soft2Bet is a B2B provider of turnkey solutions for igaming, holding 19 global licenses, including one for Ontario. 

Key features of the collaboration comprise in-arena (enhanced digital dashboards) and broadcast branding, virtual slot signage for different games, digital assets across the Senators site on NHL.com, and direct fan interaction (social contests and promotions conducted on Senators’ digital channels). 

“Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting,” said Martin Ballard, VP Corporate Partnerships, Ottawa Senators. “Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”